Using four Red Bull advertisements, this workbook explores how advertisers combine striking imagery, memorable slogans and persuasive language to influence consumer perceptions.

Learners examine visual symbolism, movement, special effects, typography, wordplay, rhyme and rhythm. They also investigate how advertisers connect products with broader ideas such as achievement, confidence and personal success.

Particular emphasis is placed on critical evaluation, encouraging learners to distinguish between persuasive advertising claims and evidence-based conclusions.

(6 pages with questions, memo at the end)