This workbook uses five creative chocolate advertisements to explore how advertisers appeal to consumers through humour, emotion, visual symbolism and clever language.

Learners examine campaigns that associate chocolate with relaxation, energy, enjoyment, healthier choices and cultural identity.

Questions focus on the interpretation of slogans, visual metaphors, irony, contrast, repetition, wordplay and sound devices. Learners also evaluate how advertisers combine images and persuasive language to influence consumer behaviour.

(6 pages with questions, memo at the end)