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How do advertisers sell more than just a vehicle?
This workbook explores five automotive advertisements, including campaigns from Dunlop, Ford, Hyundai, Kia and RAM. Learners investigate how advertisers use imagery, symbolism, historical references and emotional appeals to associate their products with adventure, perseverance, environmental responsibility, road safety and personal aspirations.
Questions focus on analysing visual metaphors, colour, lighting, composition, word choice, slogans and the relationship between images and text.
(6 pages with questions, memo at the end)